Growth
Growth
Strategic freemium — the death of "give it all away"
Unlimited free tiers are dead; the winning move is drawing a deliberate upgrade line that converts without alienating your existing users.
Growth
The 60-second time-to-value benchmark
PLG 1.0 chased a 10-minute time-to-value. PLG 2.0 demands 60 seconds, and AI-native products deliver value before signup.
Growth
PQLs Are the New MQL
The signals that predict conversion aren't email opens and webinar sign-ups — they're the sequence of features a user adopts in their first week.
Growth
Consumption Comp Won't Kill ACV, It'll Absorb It
Databricks' usage-based rep pay isn't the death of bookings comp; it's a maturity stage that only works after ACV comp funds the land.
Growth
The Activation Metric Problem
58% of B2B SaaS runs PLG, but only 34% track activation — that gap is the whole PLG story in one statistic.